Do you know the key elements that a website site needs to have in order to strengthen its brand and gain more opportunities?

The sites have become a powerful tool to attract customers. But do not just create a page and drop it on the network without first considering some rules for good user interactions. We’ve put together 6 elements needed to engage as many visitors as possible and generate results for your business!

These elements must be considered by the web development company Dubai, you hired for your website.

1. Focus on user experience

The first impact produced on the visitor is determinant for their stay on the site. A good aesthetics aligned with the brand concept is important because these elements represent the identity – but this is only the first contact.

The web development company Dubai must ensure that users will have good experience. Facilitate access to information, organize items and ensure lightness for navigation.

2. Easy navigation

When searching for the required information, the user must have everything in sight. On the web, nothing is more frustrating than entering a website and not finding what you are looking for. Therefore, it is necessary to design a structure that makes navigation intuitive.

3. Responsive design

A lot of people still do not know what responsive design means. Responsiveness is the ability to adjust the layout, images, and texts from the computer screen to smaller screens, such as smartphones and tablets. This is critical to a good website positioning on the web.

The use of mobile devices is becoming more and more frequent. Therefore, it is necessary to avoid having the user come across tiny buttons and texts that impose zoom adjustments. This type of format causes slow loading of the pages and discourages the visitor to continue browsing.

Therefore, creating a version of the site for access to mobile devices is indispensable for the user to navigate with agility and visual comfort. It is equally important to seek out a web development company Dubai with professionals who specialize in producing good responsive design to ensure its effectiveness.

4. SEO Techniques

SEO – Searching Engine Optimization – is the name given to your site’s ranking techniques on platforms like Google and Bing, which handle most of the web traffic. This is one of the main elements that a website needs to have.

These techniques consist of the use of relevant keywords in searches performed by your target audience. They should be present in the title, content and tags of the pages, in order to optimize the searches of the users for the desired content.

5. Blog embedded in the site

Incorporating a blog to your site tends to facilitate interaction with customers and promote lead generation, since you will be providing information and even troubleshooting.

Today, people often do extensive research on the products and services they want to acquire. Exposing useful clarifications to your audience, through articles and other content formats, can bring them even closer to your business.

6. Integration with social networks

Social networks are vital for the dissemination of information present on a website. Therefore, keeping sharing buttons makes it easy to interact with the public on social networks. This also applies within the website itself and aggregated blogs.

The hectic life of the modern world requires agility and objective but substantial information. In this sense, a web development company Dubai always must be aware of the main elements that a website needs to have to attract its target audience and meet their expectations.