With advancing mobile technologies, the marketing opportunities have grown to a great extent in 2017. And now, as we move towards 2018, it seems that the opportunities are going to evolve with new trends. The experts from the mobile application development company Dubai suggest businesses to prepare to leverage the trends of mobile marketing in the coming year.
Here are all the mobile trends that you need to care about in 2018 for Mobile Application Development.
- More accessible augmented reality
The augmented reality is becoming more and more advanced. And most people have already experienced the AR through their smartphones. This accessibility is going to further increase in the coming year. This access to the virtual reality can become a great tool for the mobile marketers. Using AR in the mobile application can help improve the daily business functionality. Plus, it can also help you improve your brand power in the coming year.
- Increased popularity of live streaming
The live streaming has come out to be one of the most popular mobile trends in 2017. And it is going to dominate in the coming year as well. The lie streaming has become really effective for businesses to market themselves on mobile devices. In fact, various brands and business models have already included live streaming in their mobile apps. And that is what others need to do in 2018.
- Load speed
With multiple changes in the digital world, the load speed of the apps on the mobile devices has gained an immense level of importance. The apps are now required to become faster in order to impress the users. Otherwise, the delays can lead to reducing the number of users. Hence, the apps need to become a high-speed tool for the users in 2018. Only then, you can aim towards the success of your mobile application.
- Communication through messaging apps
Messaging apps are not just for social interactions anymore. The businesses can now leverage these apps to create a relationship with the consumers. The messaging apps are becoming more and more accessible to the businesses. Also, the businesses are investing in creating their own messaging facilities in their mobile applications in order to communicate with the users. This offers the opportunity to come closer to the customers and earn their loyalty.
- Better customer support with AI
AI has already become a great part of various apps in different industries. These apps provide reliable predictions that help in supporting the customers easily. The availability of the customer service with AI improves the business functions for industries such as healthcare, engineering, and many others. The artificial intelligence will be very important for the mobile marketers who desire to obtain a unique service approach with their app.
Along with all that, you need to focus on the quality of the application, its user experience, and the usability as well.
So, discuss these trends with your mobile app partner and get an app with all the trending features. Hopefully, this will help you in evolving your mobile presence in 2018.