Are you thinking about e-commerce website development Dubai and creating a blog for your e-commerce? Do you know how this tool can help increase sales? Think about it: when you need to find information and details about a particular product, what is the first thing that comes to mind?
Probably you must have thought of Google! And what does this have to do with blogging? The answer: a lot! Understand that blogs will be among the top search results, so when looking for explanations and reviews on something that interests them, consumers will be brought to them.
Thinking about E-commerce website development Dubai, we prepared this article with 6 tips to create a blog for your e-commerce. Check out!
- Be careful about choosing the template
For starters, there’s nothing better than talking about the importance of the template: make your choice carefully. And why is this so important?
Well, the point to note in this case is that the template is nothing less than the visual structure of the site.
In terms of comparison, the template is for the blog just as the platform is for e-commerce, meaning that is where everything happens, both for you and for the visitors.
- Ensure that the site is fully responsive
The layout of your website should be totally responsive. Although this aspect is directly related to the choice of the template, it must be approached individually.
It’s worth repeating: make sure the site is fully responsive, otherwise, you will hardly be able to generate traffic to the point of influencing your sales.
- Study the competition
Another tip that could not be missing from this list is the need to study the competition. Here, there is no secret: just select your top competitors and investigate what they are doing on their blogs.
- Analyze the major brands in the market
Also do a Google search test, looking for the best-ranked blogs on the search pages. And why should this be done? Because the first places are those that theoretically have greater relevance in your niche: research for different segments.
By doing this, you will end up finding the great brands in the market that can serve as a reference for the development of your blog. Pay close attention to layouts and see how they behave on tablets and smartphones.
- Define how content production will be performed
Content production is undoubtedly the most important part. First, do not even think about copying (even if partially) what others are posting. This practice is extremely detrimental to the credibility of a blog.
Google will never place articles that are recognized as copies in good placement on search pages. In view of this, the task of producing content should be the responsibility of one skilled in the art.
From then on, a publication strategy will be created, in which the following factors will be defined:
Issues to be addressed;
- Objectives to achieve;
- Editorial calendar;
- The frequency of publications;
- Content formats;
- Which social networks will be used etc?
- Make SEO
To optimize blog positioning on the internet and consequently take you to the first page of Google, it is imperative that you do SEO. There are many SEO practices to observe, especially in the production of content.
To conclude, understand that e-commerce website development Dubai and performing quality work will get you to gain market authority, gaining the confidence of consumers.
However, it takes a little patience, since this authority cannot be won from one moment to another. Here, the slogans are consistency and quality.