Find out what are the reasons behind the need for your company to have its own Android application.
We emphasize that the cell phone is a very important device in the digital inclusion, but the exclusive use to connect to the internet creates a certain challenge for Android app development companies in Dubai. They must develop skills, create content and offer tools that facilitate contact with the current and potential audience.
Do you know why you should get developed an Android application for your business? Continue reading this post and find out!
Always be close to the customer
As people are increasingly connected to the internet by mobile devices such as smartphones and tablets, you can get your company close to them through an app.
Although people spend a lot of their time on social networks and browsers, they also consume content and solve problems through applications. The difference between the app and the mobile version is that the Android app offers more possibilities for the user and, consequently, your company.
Provide new stimuli and experiences
Apps for smartphones and tablets allow the company to offer the public new stimuli and experiences – even to use virtual reality! Imagine that the customer can enter your store and, upon opening your application, look for discounts by the establishment on a special occasion like Black Friday, Christmas or Mother’s Day.
By developing an application, you can take full advantage of the features that each device has. Functions like camera, NFC, Bluetooth and GPS can be worked together for the purpose of offering a unique experience to the customers within your establishment. Even that distant customer can take advantage of the resources they have.
Work on continuous application development
Every year, the smartphone industry launches new models in the market. They come with new, innovative technologies and some new ones. This makes it possible for your application to stay in constant development, giving the public what’s new and, consequently, the best user experience.
In this context, it is important to note that Android app development companies in Dubai must have a team of developers that stays up-to-date. This can be done through self-hiring or outsourcing with a specialized agency. The most important thing is to keep the application up-to-date and always working properly.
Complement your online presence
In the present context, being online means to exist. For this reason, people and companies have been stating the need to build their respective presence on the internet.
Marketing actions in this regard are imperative. The fact is that you can supplement them through an application – in addition to the site and profiles on social networks. So be where your audience is! When you complement your online presence, it makes it easier and more natural to get in touch with the brand and the people.
Get important information about your audience
Have you heard of research on-the-fly? This is a valuable resource that can be obtained through intelligent mobile applications.
Between the information shared between application and phone are:
- Location data;
- Phone numbers;
- Followers on social networks.
Having access to this kind of benefit is unlikely only with a mobile version of your site. Developing application, therefore, is a necessity that your business needs to recognize. So, contact some Android app development companies in Dubai and hire one for your job. This is how it will achieve the planned results and expand its growth to new markets.